You can set a specific initial view for a PDF document which determines how the document displays when it is opened.
Call the Document Properties dialog box from File > Info > Description, click the title Properties and choose Advanced Properties from the drop-down list, or by clicking the right-facing arrow at the top of the vertical scroll bar.
Click the Initial View tab and do the following:
Document
Define how to display pages: to display pages only, or with a Panel (Bookmarks Panel, Pages Panel, or Attachments Panel).
Select to show default page layout, or a specific layout. (Single page, Continuous, Facing, or Continuous-Facing).
Select to show default magnification, or a set zoom option. (Fit Page, Fit Width, Fit Height, or a predefined value).
Select a page to show in the first view.
Window
Let the window be resized to the first page, centered on screen, or with Full Screen mode.
Select what displays on the window title bar (File name or Document title).
Hide
Decide whether to show or hide the Menu bar, Toolbars, or Window Controls.
If you choose to hide the Menu bar, all the tabs and ribbons disappear. If you receive such a file, press F9 to display them.