Rotating the page view
To rotate the Page View, select Rotate View Counterclockwise on the ribbon.
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You can change the page view in 90-degree increments. This does not change the document itself, it is just a different viewing mode.
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To permanently rotate page images in 90-degree steps, select Pages on the Panel bar, right click, select Rotate and specify which pages to rotate. See Page Operations for details.
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You can rotate objects on a PDF page by 45-degree increments using a shortcut menu, or perform free rotation with the object handle. The objects are rotated permanently. See "Edit objects" for details.